Deutscher Universitatsverlag
Methoden Der Szenarioanalyse (English, Magdalena Mißler-Behr)
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Product Description
About the Book
Prognostizieren und Planen sind unternehmerische Aufgaben, die im Zu- sammenspiel zu sehen sind. Während die klassisch-quantitativen Progno- severfahren die Datenbasis kurzfristig-taktischer Planungsprobleme in der Regel nachhaltig verbessern, hat die entsprechende Übertragung und An- wendung dieser Verfahren auf längerfristige strategische Planungsaufgaben zu vielen Fehleinschätzungen geführt, die sich auch in Planungsergebnissen niederschlugen.…
ISBN: 9783824401734
Book Specifications
| ISBN-13 | 9783824401734 |
| ISBN-10 | 3824401738 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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