Deutscher Universitatsverlag
Mobile Brokerage (English, Andreas Luber)
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Book Details
| ISBN-13 | 9783824481347 |
| ISBN-10 | 3824481340 |
Product Description
About the Book
Andreas Luber präsentiert eine detaillierte Darstellung und Bewertung der derzeitigen Mobile Brokerage-Formen per SMS, WAP und i-mode und erörtert den technischen Fortschritt bei relevanten Mobilfunktechnologien. Am Beispiel des Wertpapiergeschäfts für Kleinanleger und unter Einbeziehung der neuen UMTS-Technologie untersucht er die Nutzenbeiträge verschiedener Absatzkanäle aus Kundensicht sowie die Vertriebsimplikationen auf der Bankseite.
ISBN: 9783824481347
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