Gabler Verlag
Mobile Commerce (English, Günter Silberer | Jens Wohlfahrt | Thorsten Wilhelm)
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Book Details
| ISBN-13 | 9783322904652 |
| ISBN-10 | 3322904652 |
Product Description
About the Book
Die M�glichkeiten des Mobile Commerce f�r den Dienstleistungs- und Marketingbereich scheinen grenzenlos zu sein. Das mobile Endger�t bietet nicht nur das Erschlie en weiterer Kommunikations- und Absatzkan�le, sondern auch eine neue Dimension der individuellen Kundenansprache. Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zuk�nftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien f�r das One-to-One-M…
ISBN: 9783322904652
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