Routledge
Monitoring the News (English, Susan Bridge)
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Product Description
About the Book
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge ra…
ISBN: 9780765603166
Book Specifications
| ISBN-13 | 9780765603166 |
| ISBN-10 | 0765603160 |
| Publisher | Routledge |
| Category | Routledge |
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