Management
Msu Contributions to International Business and Innovation (English, Tamer Cavusgil)
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Product Description
About the Book
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illust…
ISBN: 9781848554405
Book Specifications
| ISBN-13 | 9781848554405 |
| ISBN-10 | 1848554400 |
| Publisher | Emerald Group Publishing |
| Category | Management |
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