Gabler Verlag
Multi-Channel-Commerce Im Vertrieb (English, Frank Ladwig)
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Product Description
About the Book
Multi-Channel-Commerce ist mehr als Online-Vertrieb: Es beschreibt die Kommunikation von und mit Kunden, Gesch�ftspartnern und Mitarbeitern �ber unterschiedliche Medien und Ger�te auf der Basis von Internet-Technologien. Die mehrkanalige Kommunikation zwischen Unternehmen und Kunden nimmt an Flexibilit�t und Komplexit�t immer weiter zu. Mit ihr steigen die Anforderungen an Unternehmen, Systeme und Mitarbeiter. "Multi-Channel-Commerce ist die Verb…
ISBN: 9783322869814
Book Specifications
| ISBN-13 | 9783322869814 |
| ISBN-10 | 3322869814 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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