Management
Multi-Channel-Communications- Und Marketing-Management (English, Christin Emrich)
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About the Book
Der Erfolg oder Misserfolg eines Unternehmens h ngt heute mehr denn je davon ab, ob es in der Lage ist, sich den best ndig wechselnden Wettbewerbsbedingungen effektiv und schnell anzupassen. Dazu geh rt neben der Anpassung von Unternehmensstrukturen und -prozessen, Produkten und Marken auch eine angepasste Kommunikationsstrategie mit den Kunden, da sich auch die Kommunikationsbed rfnisse und -erwartungen von Konsumenten in rasanter Geschwindigkei…
ISBN: 9783834908551
Book Specifications
| ISBN-13 | 9783834908551 |
| ISBN-10 | 383490855X |
| Publisher | Gabler Verlag |
| Category | Management |
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