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Multi-Channel-Retailing (English, Hanna Schramm-Klein)
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Book Details
| ISBN-13 | 9783824477692 |
| ISBN-10 | 3824477696 |
Product Description
About the Book
Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten und zeigt, dass Multi-Channel-Systeme bei Betonung von Ähnlichkeit und Konsistenz in der Ausgestaltung als Strategie zur Steigerung des "Share of Customer" eingesetzt werden können.
ISBN: 9783824477692
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