Multichannel-Marketing-Handbuch (English, Oliver Merx | Christian Bachem)

Name: Multichannel-Marketing-Handbuch (English, Oliver Merx | Christian Bachem)
SKU: isbn-9783642622762
Price: 4965.00 INR
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ISBN: 9783642622762

By Oliver Merx | Christian BachemSpringer

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ISBN-13	9783642622762
ISBN-10	3642622763

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About the Book

Multichannel steht f�r die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.�. Genutzt werden Multichannel-Strategien von Medienunternehmen, Verlagen, Handels- und Reiseunternehmen, also quer �ber alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte vor und gibt Einblick in die Praxis von Unternehmen, die Multichannel-Strategien umsetzen wollen. Spezialisten f�hrender Unternehmen vermitteln di…

ISBN: 9783642622762

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