Management
Multimedia Im Wissenschaftsmarketing (English, Carsten Nolte)
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Product Description
About the Book
Der Autor zeigt anhand theoretischer Überlegungen und empirischer Studien, wie Wissenschaftsmarketing an Hochschulen umgesetzt werden kann, und erörtert die Inhalte, die Struktur und die mediale Gestaltung von marketingorientierten Internet-Informationsangeboten von Hochschulen.
ISBN: 9783824468348
Book Specifications
| ISBN-13 | 9783824468348 |
| ISBN-10 | 3824468344 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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