Management
Multimedia-Management (English, Frank Keuper | René Hans)
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Product Description
About the Book
"Content" ist der digitale Rohstoff des Internets. Die Autoren liefern ein interbetrieblich ausgerichtetes Management-Konzept zur Beherrschung der Konvergenz im Mediensektor. Dabei werden neben organisatorischen Aspekten sowohl technologische Anforderungen als auch notwendige Change-Management-Ansätze auf Mitarbeiterebene herausgearbeitet. Ein weiterer Schwerpunkt liegt auf der strategischen Steuerung und dem Controlling von Multimedia-Aktivitäte…
ISBN: 9783409119269
Book Specifications
| ISBN-13 | 9783409119269 |
| ISBN-10 | 3409119264 |
| Publisher | Gabler Verlag |
| Category | Management |
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