Management
Multimediale Marketing-Dokumentation (English, Matthias Rehme)
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About the Book
Der Produktionsfaktor Information gewinnt an Bedeutung. Trotz hoher Investitionen in moderne EDV-Systeme werden noch 99 Prozent aller Informationen auf Papier oder Mikrofilm gespeichert, was eine effiziente Nutzung erschwert. Multimediale Dokumentationssysteme versprechen hier Abhilfe. Besonders im Marketing bietet Multimedia vielf�ltige M�glichkeiten bei der Dokumentation von Pl�nen, Ma nahmen und Erfolgen. Der Autor zeigt die vielf�ltigen Einsa…
ISBN: 9783409129138
Book Specifications
| ISBN-13 | 9783409129138 |
| ISBN-10 | 3409129138 |
| Publisher | Gabler Verlag |
| Category | Management |
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