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Multiunit Organization and Multimarket Strategy (English, Noel A. C. Baum | H. R. Greve | Joel Baum)

Name: Multiunit Organization and Multimarket Strategy (English, Noel A. C. Baum | H. R. Greve | Joel Baum)
SKU: isbn-9780762307210
Price: 4613.00 INR
Availability: InStock
ISBN: 9780762307210

By Noel A. C. Baum | H. R. Greve | Joel BaumJai Press Inc.

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Book Details

ISBN-13	9780762307210
ISBN-10	0762307218

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About the Book

A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These persp…

ISBN: 9780762307210

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