Gabler Verlag
Multivariate Werbewirkungskontrolle (English, Manfred Schwaiger)
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Product Description
About the Book
In einer Wettbewerbswirtschaft verfolgen Marktteilnehmer unter anderem das Ziel, gegen�ber aktuellen und potentiellen Konkurrenten Wettbewerbsvorteile zu erzielen beziehungsweise zu verteidigen. Eines der Instrumente, die zum Erreichen dieses Zieles eingesetzt werden, ist die Werbung, die - wie andere Erfolgsfaktoren auch - zielgerichtet zu konzipieren, zu planen, zu realisieren und zu kontrollieren ist. Ein Indiz daf�r, da im Bereich der Werbeko…
ISBN: 9783409128414
Book Specifications
| ISBN-13 | 9783409128414 |
| ISBN-10 | 3409128417 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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