Music Genres and Corporate Cultures (English, Keith Negus)-66% OFF
Business & Economics

Music Genres and Corporate Cultures (English, Keith Negus)

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Book Details

ISBN-139780415173995
ISBN-10041517399X

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About the Book

Music Genres and Corporate Cultures explores the seemingly haphazard workings of the music industry, tracing the uneasy relationship between economics and culture; entertainment corporations' and the artists they sign. Keith Negus examines the contrasting strategies of major labels like Sony and Polygram in managing different genres, artists and staff. How do takeovers affect the treatment of artists? Why has Polygram been perceived as too Europe…

ISBN: 9780415173995

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