Management
Nbd-Prognosemodelle Im Kundenbeziehungsmanagement (English, David Zitzlsperger)
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About the Book
Prognose von Kundenverhalten ist eine zentrale Aufgabe des Kundenbeziehungsmanagements. In nicht vertraglich geregelten Kundenbeziehungen werden Instrumente der Prognose ben�tigt, um das Kundenverhalten einzugrenzen. Diese Instrumente sind vielf�ltig und reichen von einfachen Daumenregeln bis hin zu komplexen Modellen. Zur Prognose geh�rt, ob Kunden als solche weiterhin aktiv sein werden, welche zuk�nftigen Kauftransaktionen zu erwarten sind sowi…
ISBN: 9783834932235
Book Specifications
| ISBN-13 | 9783834932235 |
| ISBN-10 | 383493223X |
| Publisher | Springer Gabler |
| Category | Management |
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