Management
New Challenges to International Marketing (English, Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri)
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About the Book
Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability an…
ISBN: 9781848554689
Book Specifications
| ISBN-13 | 9781848554689 |
| ISBN-10 | 1848554680 |
| Publisher | Emerald Group Publishing |
| Category | Management |
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