Oxford University Press
New Developments in the Brewing Industry (English, Erik Strøjer Madsen | Jens Gammelgaard | Bersant Hobdari)
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Product Description
About the Book
Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for…
ISBN: 9780198854609
Book Specifications
| ISBN-13 | 9780198854609 |
| ISBN-10 | 0198854609 |
| Publisher | Oxford University Press |
| Category | Oxford University Press |
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