Gabler Verlag
New Market Intelligence (English, Dana Mietzner | Dieter Wagner)
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Product Description
About the Book
Ausgehend von einer systematischen Bestandsaufnahme in der roten Biotechnologie und 30 Fallstudien leiten die Autoren Managementempfehlungen f�r das Vorgehen in der strategischen Vorausschau neuer M�rkte und Gesch�ftsm�glichkeiten ab und geben einen �berblick �ber Gesch�ftsm�glichkeiten und Markteintrittsbarrieren f�r deutsche Biotechnologieunternehmen in Asien und in Singapur.
ISBN: 9783834923424
Book Specifications
| ISBN-13 | 9783834923424 |
| ISBN-10 | 3834923427 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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