Physica-Verlag
Nonverbale Kommunikation in Der Fernsehwerbung (English, Sigrid Bekmeier)
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Product Description
About the Book
Das Buch beschäftigt sich mit der Wirkung nonverbaler Elemente in der Fernsehwerbung und darauf aufbauend mit der Frage, wie emotionale Werbebotschaften durch den systematischen Einsatz nonverbaler Gestaltungselemente in ansprechender und leicht verständlicher Form kommuniziert werden können. Folgende Themen werden behandelt: - Grundlagen der nonverbalen Kommunikation - Das kommunikative Potential der nonverbalen Kommunikationselemente im Rahmen…
ISBN: 9783790804386
Book Specifications
| ISBN-13 | 9783790804386 |
| ISBN-10 | 379080438X |
| Publisher | Physica-Verlag |
| Category | Physica-Verlag |
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