Normative Aspekte Der Public Relations (English, Wolfgang Armbrecht | Ulf J. Zabel)

Name: Normative Aspekte Der Public Relations (English, Wolfgang Armbrecht | Ulf J. Zabel)
SKU: isbn-9783531125527
Price: 3508.00 INR
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ISBN: 9783531125527

By Wolfgang Armbrecht | Ulf J. ZabelVs Verlag Fur Sozialwissenschaften

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ISBN-13	9783531125527
ISBN-10	3531125524

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About the Book

Immer häufiger stellt sich die Frage nach der Zukunft und der Bedeutung von Public Relations, dabei werden die Antworten im Rückgriff auf wissenschaftliche Erkenntnisse und auf die praktizierten Normen sittlichen Verhaltens gesucht. Es verwundert folglich nicht, da für PR Primate des "Sollens" gefordert werden, um Defizite in der Praxis zu überwinden. PR-Ethik soll PR zu mehr Professionalismus verhelfen, ihr eine neue Perspektive öffnen und mehr…

ISBN: 9783531125527

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