Gabler Verlag
Nutzenorientierte Marktsegmentierung (English, Lars Jesko Perrey)
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Product Description
About the Book
Jesko Perrey leitet am Beispiel des Verkehrsdienstleistungsbereichs einen integrativen Ansatz zur nutzenorientierten Marktsegmentierung ab. Der Autor entwickelt auf dieser Basis einen mehrstufigen, empirisch validierten Segmentierungsansatz, der einen hohen Gestaltungs- und Ausrichtungsbezug für die Ableitung segmentspezifischer Marketing-Ma nahmen aufweist. Neben umfangreichen Ansatzpunkten eines nutzenorientierten Zielgruppenmarketing werden au…
ISBN: 9783409136983
Book Specifications
| ISBN-13 | 9783409136983 |
| ISBN-10 | 3409136983 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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