K.G. Saur Verlag
Nutzerbezogene Marktforschung Für Bibliotheken (English, Doreen Siegfried | Sebastian Johannes Nix)
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Product Description
About the Book
Das Buch vermittelt anhand praxisbezogener Beispiele grundlegende Kenntnisse für den Einsatz von Marktforschungsinstrumenten in der bibliothekarischen Arbeitspraxis. Im Mittelpunkt stehen dabei solche Methoden und Anwendungsszenarien, die auf die Optimierung bzw. Erweiterung nutzerbezogener Dienstleistungen abzielen. Das Spektrum reicht von Umfragen zur Kundenzufriedenheit über befragungsbasierte Untersuchungen zum Informationsverhalten der Bibli…
ISBN: 9783110276237
Book Specifications
| ISBN-13 | 9783110276237 |
| ISBN-10 | 3110276232 |
| Publisher | K.G. Saur Verlag |
| Category | K.G. Saur Verlag |
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