
Ökonomie Der Medien Und Des Mediensystems (English, Klaus-Dieter Altmeppen)
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About the Book
Medien und Kommunikation, so hie es Anfang der 80er Jahre, w�rden boomen. Heute, Mitte der 90er Jahre, kann diese Prognose best�tigt werden, nicht ohne den Zusatz jedoch, da es nun vor allem die Gewinnerwartungen der Medienunternehmen sind, die den Boom vorantreiben. Medien und �konomie bilden eine dynamische Triebfeder des gesellschaftli- chen Wandels. Insbesondere die informations- und kommunikationstechnologischen Entwicklungs- spr�nge katapul…
ISBN: 9783531126838
Book Specifications
| ISBN-13 | 9783531126838 |
| ISBN-10 | 3531126830 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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