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Olfaktorische Reize in Der Markenkommunikation (English, Jan Eric Rempel | Prof Dr Franz-Rudolf Esch)
Deutscher Universitatsverlag

Olfaktorische Reize in Der Markenkommunikation (English, Jan Eric Rempel | Prof Dr Franz-Rudolf Esch)

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About the Book

Jan Eric Rempel zeigt, dass olfaktorische Reize verschiedenste Zielgrö en der Markenführung sowohl positiv als auch negativ beeinflussen können: Nur ein genau auf die Markenpositionierung abgestimmter Duft bewirkt eine effektivere Kommunikation als eine duftfreie. Düfte wirken sich auch auf die Effizienz des Lernens aus. So wird die Markenpositionierung bei einer gut abgestimmten Kommunikation sehr viel schneller verstanden.

ISBN: 9783835005815

Book Specifications

ISBN-139783835005815
ISBN-103835005812
PublisherDeutscher Universitatsverlag
CategoryDeutscher Universitatsverlag

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