Psychology Press
Online Consumer Psychology (English, Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch)
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Product Description
About the Book
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ( 99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
ISBN: 9780805851557
Book Specifications
| ISBN-13 | 9780805851557 |
| ISBN-10 | 0805851550 |
| Publisher | Psychology Press |
| Category | Psychology Press |
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