Gabler Verlag
Online-Meinungsführer Im Modemarkt (English, Gesa Ahrens | Matthias Dressler)
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Product Description
About the Book
Die Autoren weisen nach, dass Kaufentscheidungen im Bereich Mode durch andere Nutzer in Diskussionsforen beeinflusst werden, wobei der Grad der Beeinflussbarkeit insbesondere mit der Stärke der Orientierung an anderen Personen und der Häufigkeit des Bittens um Ratschläge korreliert.
ISBN: 9783834930217
Book Specifications
| ISBN-13 | 9783834930217 |
| ISBN-10 | 3834930210 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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