Gabler Verlag
Optimale Werbeträger- Und Werbemittelselektion (English, Ralph Berndt)
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Product Description
About the Book
In Anbetracht der Hohe der Werbebudgets und der bedeutsamen Wirkung der Wer- bung auf den Absatz wird der Wahl der Werbemittel und der Wahl der Medien, wel- che die Werbebotschaft an die Umworbenen herantragen, von Wissenschaft und Praxis gro e Beachtung geschenkt. Mediaselektion gilt als einer der relativ wenigen Bereiche, in denen die Anwendung quantitativer Methoden der Betriebswirtschafts- lehre erfolgreich ist. Der Wille zur direkten praktis…
ISBN: 9783409351218
Book Specifications
| ISBN-13 | 9783409351218 |
| ISBN-10 | 3409351213 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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