Sciences, Technology & Medicine
Organisationskommunikation Im Mittelstand (English, Luisa Winkler)
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Book Details
| ISBN-13 | 9783658292829 |
| ISBN-10 | 3658292822 |
Product Description
About the Book
Luisa Winkler untersucht den Entwicklungsprozess der Organisationskommunikation in kleinen und mittleren Unternehmen (KMU) entlang besonderer Lebensereignisse. Anhand eines Lebenszyklusmodells wird aufgezeigt, dass verschiedene Lebensphasen die Genese der Mittelstandskommunikation bedingen. Durch die Einnahme einer kommunikativen Perspektive auf mittelständische Organisationen wird die Spezifik der Mittelstandskommunikation entlang von vier Kommu…
ISBN: 9783658292829
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