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Organisationskommunikation Und Public Relations (English, Ansgar Zerfaß | Lars Rademacher | Stefan Wehmeier)
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About the Book
Der Band diskutiert ein zentrales Thema f�r die Kommunikationswissenschaft und Organisationsforschung: das Verh�ltnis von Konzeptio-nen der Organisationskommunikation und Public Relations. Public Relations wird in der Regel als spezifische Form oder Funktion der Kommunikation einer Organisation verstanden. Dennoch lassen sich PR-Praxis und selbst PR-Forschung betreiben, ohne dass ein expliziter Bezug auf Theorien und Konzepte der Organisation gen…
ISBN: 9783531180984
Book Specifications
| ISBN-13 | 9783531180984 |
| ISBN-10 | 3531180983 |
| Publisher | Springer vs |
| Category | Springer vs |
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