Language, Linguistics & Writing
Organizational Rhetoric (English, Mary F. Hoffman | Debra J. Ford)
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Book Details
| ISBN-13 | 9781412956680 |
| ISBN-10 | 1412956684 |
Product Description
About the Book
An unprecedented text explains how to analyze the role of rhetoric in organizations Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing…
ISBN: 9781412956680
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