Management
Outsourcing ALS Strategische Marketing-Entscheidung (English, Matthias Richard Bacher)
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About the Book
Der Autor zeigt die Notwendigkeit auf, Outsourcing-Entscheidungen marktorientiert und somit unter Berücksichtigung der Kundenbedürfnisse, der Wettbewerbssituation und der diesbezüglichen Koordinationserfordernisse zu treffen, um dauerhafte Wettbewerbsvorteile zu erzielen.
ISBN: 9783824471669
Book Specifications
| ISBN-13 | 9783824471669 |
| ISBN-10 | 3824471663 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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