Gabler Verlag
Panels in Der Marktforschung (English, Martin Günther | Ulrich Vossebein | Raimund Wildner)
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Product Description
About the Book
Paneldaten stellen in vielen Branchen die Grundlage f�r detaillierte Markt- und Produktanalysen dar. Dieses einf�hrende Lehrbuch zeigt detailliert, wie ein Panel aufgebaut ist und welche Arten von Panels verf�gbar sind. Neben statistischen Fragen, bei denen die aktuelle Situation untersucht wird, liefern dynamische Analysen wichtige Hinweise auf die Entwicklungen in den M�rkten. Ein eigenes Kapitel stellt PC-Programme vor, mit deren Hilfe Panelda…
ISBN: 9783409133029
Book Specifications
| ISBN-13 | 9783409133029 |
| ISBN-10 | 340913302X |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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