Management
Performance Measurement Für Das Customer Relationship Management (English, Christoph Auer)
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Product Description
About the Book
Christoph Auer stellt mit dem CRM Performance Model (CPM) einen Ansatz zur systematischen Messung der ökonomischen Auswirkungen von CRM-Aktivitäten vor, der die Kunden- und die Unternehmenssicht sowie schwer quantifizierbare Erfolgsgrö en, die intangible assets, berücksichtigt und mit Hilfe von acht Dimensionen alle relevanten Einflussgrö en und Auswirkungen des CRM misst.
ISBN: 9783824407415
Book Specifications
| ISBN-13 | 9783824407415 |
| ISBN-10 | 3824407418 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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