
Perspektiven Des Dienstleistungsmarketing (English, Werner H. Engelhardt)
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About the Book
Beitr�ge eines Workshops, in denen Fragen des Qualit�tsmanagements, der Gestaltung von Gesch�ftsbeziehungen und der Kapazit�tsplanung ebenso behandelt werden wie Aspekte der Marktabgrenzung, des Conjoint Measurement und des Innovationsmanagements.
ISBN: 9783824465507
Book Specifications
| ISBN-13 | 9783824465507 |
| ISBN-10 | 3824465507 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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