Sciences, Technology & Medicine
Persuasive Signs (English, Ron Beasley)
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Book Details
| ISBN-13 | 9783110173406 |
| ISBN-10 | 3110173409 |
Product Description
About the Book
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the sig…
ISBN: 9783110173406
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