Walter de Gruyter
Persuasive Signs (English, Ron Beasley)
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Product Description
About the Book
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the sig…
ISBN: 9783110173406
Book Specifications
| ISBN-13 | 9783110173406 |
| ISBN-10 | 3110173409 |
| Publisher | Walter de Gruyter |
| Category | Walter de Gruyter |
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