Management
Pharma-Trends Und Innovatives Pharma-Marketingmanagement (English, Marcel Crisand)
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About the Book
Radikale Veränderungen innerhalb der Pharma-Industrie zwingen Pharma-Unternehmen, sich auf neue Herausforderungen einzustellen, um das wirtschaftliche Überleben zu sichern. Von besonderer Bedeutung ist hierbei nicht nur die Berücksichtigung neuer Zielgruppen der forschenden Pharma-Industrie (wie Patienten, Apotheker oder Krankenkassen), sondern vor allem auch die adäquate Zusammenarbeit mit den wichtigsten bisherigen Inte raktionspartnern, den Är…
ISBN: 9783409132848
Book Specifications
| ISBN-13 | 9783409132848 |
| ISBN-10 | 3409132848 |
| Publisher | Gabler Verlag |
| Category | Management |
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