Springer Gabler
Pharmamarketing (English, Thomas Trilling)
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Book Details
| ISBN-13 | 9783642407000 |
| ISBN-10 | 3642407005 |
Product Description
About the Book
Dieser Praxisleitfaden ist für den täglichen Einsatz konzipiert - als täglicher Assistent des Produktmanagers, der erfolgreich im Marketing in der Pharmaindustrie arbeiten will. Das Buch liefert einen Überblick über alle wichtigen Aspekte des Pharmamarketing, weist auf mögliche Fallstricke hin und gibt praktische Hilfestellungen für die Planung und Durchführung der verschiedenen Marketingprojekte. Besonders wertvoll sind Checklisten für jede Mark…
ISBN: 9783642407000
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