Routledge
Pictorial Metaphor in Advertising (English, Charles Forceville)
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Product Description
About the Book
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cogniti…
ISBN: 9780415186766
Book Specifications
| ISBN-13 | 9780415186766 |
| ISBN-10 | 0415186765 |
| Publisher | Routledge |
| Category | Routledge |
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