Duke University Press
Pink Globalization (English, Christine R. Yano)
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Product Description
About the Book
In Pink Globalization , Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute ( kawaii ) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the…
ISBN: 9780822353515
Book Specifications
| ISBN-13 | 9780822353515 |
| ISBN-10 | 0822353512 |
| Publisher | Duke University Press |
| Category | Duke University Press |
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