Management
Placebo-Effekte Im Marketing (English, Anja Fell | Prof Dr Alfred Kuß)
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Product Description
About the Book
Anja Fell befasst sich mit dem Produktnutzen als zentralem Analysekonzept von Austauschprozessen und stellt unterschiedliche Konzepte den Erkenntnissen der Placebo-Forschung im Marketing-Kontext gegen�ber. In zwei experimentellen Studien zeigt sie, dass auch die Marke die Wirkung eines Produktes mitbestimmen kann.
ISBN: 9783834920966
Book Specifications
| ISBN-13 | 9783834920966 |
| ISBN-10 | 3834920967 |
| Publisher | Gabler Verlag |
| Category | Management |
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