HarperBusiness
Play Bigger (English, Al Ramadan)
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Product Description
About the Book
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the…
ISBN: 9780062407610
Book Specifications
| ISBN-13 | 9780062407610 |
| ISBN-10 | 0062407619 |
| Publisher | HarperBusiness |
| Category | HarperBusiness |
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