Vs Verlag Fur Sozialwissenschaften
Pr-Beratung (English, Ulrike Röttger | Sarah Zielmann)
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Product Description
About the Book
Systematisches Wissen über die Strukturen und Prozesse der PR-Beratung liegt aus der kommunikationswissenschaftlichen Forschung bislang nicht vor. Der Band setzt an dieser Wissenslücke an. Er umfasst unterschiedliche theoretische Erörterungen sowie erste Bausteine einer eigenen Theorie der PR-Beratung. Auf Basis empirischer Studien werden verschiedene Facetten der Beratungspraxis und der Beratungsbranche diskutiert: Erfolgskriterien von PR-Agentu…
ISBN: 9783531169552
Book Specifications
| ISBN-13 | 9783531169552 |
| ISBN-10 | 3531169556 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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