Vs Verlag Fur Sozialwissenschaften
Pr-Kampagnen (English, Ulrike Röttger)
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Book Details
| ISBN-13 | 9783531162287 |
| ISBN-10 | 3531162284 |
Product Description
About the Book
Welche Folgen die zunehmende Moralisierung und Professionalisierung von PR-Kampagnen für die öffentliche Diskussion, für VerbraucherInnen, JournalistInnen und die Public Relations hat, wird in diesem Band aus theoretischer und praktischer Perspektive beleuchtet. WissenschaftlerInnen nähern sich dem Thema aus kommunikationswissenschaftlicher, politischer und soziologischer Perspektive. PraktikerInnen aus renommierten Unternehmen, bekannten Organis…
ISBN: 9783531162287
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