Cambridge University Press
Pragmatic Strategy (English, Ikujiro Nonaka | Zhichang Zhu)
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Product Description
About the Book
Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. But what can pragmatism teach us about strategy? How can pragmatic strategies help businesses to succeed? This innovative book presents a pragmatic framework for shaping and s…
ISBN: 9780521173148
Book Specifications
| ISBN-13 | 9780521173148 |
| ISBN-10 | 0521173140 |
| Publisher | Cambridge University Press |
| Category | Cambridge University Press |
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