Pragmatic Strategy (English, Ikujiro Nonaka | Zhichang Zhu)
Cambridge University Press

Pragmatic Strategy (English, Ikujiro Nonaka | Zhichang Zhu)

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Book Details

ISBN-139780521173148
ISBN-100521173140

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About the Book

Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. But what can pragmatism teach us about strategy? How can pragmatic strategies help businesses to succeed? This innovative book presents a pragmatic framework for shaping and s…

ISBN: 9780521173148

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