Management
PRAXIS Des Internationalen Marketing (English, Werner Schurawitzki)
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Product Description
About the Book
Die rapide Zunahme weltwirtschaftlicher Verflechtungen und die internationale Vermarktung einer immer gr� er werdenden Zahl von Produkten geh�ren zu den Kennzeichen der wirtschaftlichen Entwicklung der letzten Jahre. Die Gegebenheiten und M�glichkeiten des internationalen Marketings haben sich dabei wesentlich schneller fortentwickelt als ihre wissenschaftliche Aufarbeitung. Das vorliegende Lehr- und Arbeitsbuch stellt anhand von zahlreichen aktu…
ISBN: 9783409121583
Book Specifications
| ISBN-13 | 9783409121583 |
| ISBN-10 | 3409121587 |
| Publisher | Gabler Verlag |
| Category | Management |
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