Gabler Verlag
Praxisorientierte Markenführung (English, Brigitte Gaiser | Richard Linxweiler | Vincent Brucker)
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Product Description
About the Book
Durch die Kombination von Theorie und Praxis kann sich der Leser ein solides theoretisches Wissen aufbauen und die Umsetzungsproblematiken der Markenf�hrung anhand konkreter Fallstudien schnell erschlie en. Innovative, neue Aspekte der Markenf�hrung, wie z.B. Employer Branding, Virale Markenf�hrung, Guerilla Marketing oder Couponing werden kritisch analysiert. Ebenso finden die kommunikativen Aspekte der Markenf�hrung ihre besondere Ber�cksichtig…
ISBN: 9783409125161
Book Specifications
| ISBN-13 | 9783409125161 |
| ISBN-10 | 3409125167 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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