Gabler Verlag
Preiskomplexität (English, Melanie Krämer)
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Book Details
| ISBN-13 | 9783834923363 |
| ISBN-10 | 3834923362 |
Product Description
About the Book
Melanie Krämer untersucht mit Hilfe von empirisch-experimentellen Studien, welche Faktoren ein Preissystem komplex machen, wie Konsumenten Preiskomplexität wahrnehmen und welche Auswirkungen sich daraus für die Kaufentscheidung ergeben.
ISBN: 9783834923363
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