Management
Preismanagement (English, Hermann Simon)
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About the Book
Naeh iibereinstimmender Meinung von Wissensehaft und Praxis hat die Bedeutung des Preises als Marketinginstrument in den letzten lahren sHindig zugenommen. Vrsa- chen fUr diese Entwicklung liegen u. a. in Marktsattigungserseheinungen, verstarkter Intemationalisierung des Wettbewerbs und strukturellen Veranderungen im Handel. Der angewaehsenen Bedeutung des Preises steht die Einschiitzung gegeniiber, daB es kaum einen anderen betrieblichen Entsche…
ISBN: 9783409691413
Book Specifications
| ISBN-13 | 9783409691413 |
| ISBN-10 | 3409691413 |
| Publisher | Gabler Verlag |
| Category | Management |
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